Global crisis management firm LEVICK has teamed up with Korea’s leading law firm Jipyong to provide unprecedented cross-border crisis management services to multinational corporations and global organizations. Their partnership coinciding with the global pandemic crisis is expected to yield a much-needed synergy between legal and public relations professionals and a fresh perspective on how companies should approach crisis management in the post COVID-19 era.

As the business environment changes rapidly and increases in complexity, companies are facing risks and crises which they have not confronted before – from natural disasters to political risks involving regulatory constraints, labor issues, consumer rights and privacy concerns. Unlike in the past when risk exposure could be contained through controlled public relations management, advancements in information technology and social medial have rendered corporations powerless before instantaneous and geographically limitless spread of information. Risk of exposure has become far more devastating and critical to corporate survival.