A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang

ByErma F. Brown

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It’s hard to miss the distinguished ShopBack sign at the front of what as soon as was a rundown faculty making at Pasir Panjang Highway. The launch of CAMPUS by ShopBack these days (July 1) marks the on the web platform’s sturdy regional progress in Asia Pacific, next its latest US$80 million funding.

Spanning 88,000 square feet, the web page retains the framework of the first college, modernised with a powerful contrast of a slate gray roof against white partitions, black trim close to the home windows, and black arch doors.

The launch ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who initial reminisced about developing IKEA flatpacks for their very first-at any time place of work eight years in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Point out for Nationwide Development and Communications and Facts and Henry Chan, CEO and co-founder of ShopBack / Impression Credit history: ShopBack

About the earlier eight a long time, we have observed the evolution of our enterprise — from an on the net system to an omnichannel purchasing ecosystem. Back again then, I never would have imagined we’d have nearly anything like CAMPUS to call our possess.

With the start of our Singapore HQ, we find to additional fulfil our mission to increase the offerings furnished, by partnering merchants to bring our solutions to extra purchasers in the region.

– Henry Chan, co-founder and CEO of ShopBack

On the web system to innovation hub

ShopBack makes use of the university as a metaphor, to make a website link concerning growing a enterprise and continuous mastering by bringing staff members back again to the nostalgic times of their adolescence.

“Learning does not stop in university,” adds Henry.

The overall structure embraces ShopBack’s most important values: collaboration and innovation, advancement and studying, and most importantly superior reminiscences — identical to one’s schooling encounter.

In CAMPUS’ Assembly Place, the floor-to-ceiling home windows enable in vibrant nevertheless filtered all-natural light. A giant display screen is the primary focal position of the area, and experiencing that are staggered platforms framed with cement-completed bookshelves, which provide as a seating place for townhall conferences.

On non-occasion days, the Assembly Area has tables and chairs laid out, as well as a table-tennis desk in the middle perfect for when staff need an entertainment crack.

CAMPUS Assembly Location / Image Credit: ShopBack
CAMPUS very first ground exterior, housing articles creator studio, 3rd Area

Exiting ShopBack’s principal area, the CAMPUS building also shares the floor flooring with Third House, a articles creator studio.

Third Space’s place extends into a whole kitchen area and pantry and two absolutely-geared up studio and editing spaces by a corridor accented by glass-panelled arch doorways.

Collaborative areas for steady innovation

ShopBack’s collaborative workspace structure tendencies translate to the workplaces on the second and third ground as well. Highlighting the 2nd flooring is a prolonged bar and pantry place, equipped with sockets. The bar is also utilised for additional than just lunch, but also just after-several hours socialising.

Bar and pantry region on the second ground / Image Credit score: Vulcan Write-up

A special signature of ShopBack’s offices is its Y-formed cluster seating arrangement on both the 2nd and third flooring, earning it much easier for staff to talk, collaborate and ideate.

To the left of the bar on the 2nd floor, hotdesk seating is devoted to the Human Useful resource (HR), Info, Style, Hazard, and Engineering teams.

Scattered on both equally finishes are enclosed conference rooms. The second ground conference rooms are named after ShopBack’s mascots — Penny, Nick, Bill, and Joyful Bag — as nicely as items reminiscent of the previous campus these kinds of as figures 71 and 77.

(L-R): ‘Happy Bag’ assembly room, Y-shaped cluster seating arrangement / Picture Credit: ShopBack

A mural detailing ShopBack’s journey qualified prospects you up to the third flooring which homes the Small business Enhancement and Marketing and advertising groups. Right here, the meeting rooms are named soon after well-liked food from unique parts of the region these kinds of as ‘Jollibee’, ‘Xiao Prolonged Bao’, and ‘Martabak’ — a tribute to the countries that ShopBack has produced its mark on. 

Meeting place at CAMPUS / Impression Credit history: ShopBack
Office environment assembly rooms with exclusive names / Graphic Credit score: Vulcan Article

Apart from the conference rooms and business office desks, there are also comfy lounge areas in involving to encourage even a lot more socialisation.

ShopBack is actively employing now

Possessing CAMPUS contributes to our innovation and Singapore’s e-commerce. As a business, we can keep on to innovate and be a element of our customer’s lives from on line to offline. We current the client with overall flexibility and command in excess of their finances, as nicely as selections.

– Fern Nannaphat, State General Manager of ShopBack

CAMPUS will serve as a info science analysis & advancement (R&D) hub, comprising a 50-solid team of details scientists, machine learning engineers, info analysts, UI/UX designers, and software engineers.

ShopBack at some point seeks to additional expand its capabilities in monetary providers, with its most recent acquisition of hoolah and its recent launch of ShopBack Spend.

To day, it has employed over 300 regionally across the earlier six months to aid its advancement. It’s also on the lookout to carry onboard new hires in areas of payments, compliance, and engineering-associated roles in advance of the yr ends.

Starting out with just six group members in 2014, CAMPUS will now household in excess of 220 employees based in Singapore. Considering that inception, it has also racked up S$3.5 billion in yearly revenue for 10,000 on line and in-retail store retailers throughout 10 markets.

Showcased Picture Credit rating: ShopBack


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